Benchmark Your Brand Against Competitors in AI Search

Frequently asked questions

How does Bekon find my competitors?

Bekon finds your competitors by detecting the brands that surface in real AI answers for your tracked prompts. You can also add any rival by name, URL, or description, and Bekon tracks it alongside the competitors it discovers.

What is Share of Voice?

Share of Voice is the percentage of relevant AI mentions that go to your brand versus your competitors, your slice of the AI conversation. Bekon tracks it across your prompts and the six models over time, so you can see whether your share is growing or slipping.

How do I measure Share of Voice in AI search?

You measure Share of Voice in AI search by running your prompts across the AI models and counting how often each brand is mentioned. Bekon does this for you across ChatGPT, Gemini, Claude, Grok, DeepSeek, and Perplexity, then reports your share as a percentage you can filter by model and follow over time.

Is there a tool to track my brand's visibility across AI models?

Bekon is a tool that tracks your brand's visibility across AI models. It benchmarks you against competitors on all six models, shows who wins each prompt on which model, and reports the exact sources each AI cites.

Can I see results per AI model?

Yes, you can filter the leaderboard and Share of Voice to a single AI model. This tells you whether a competitor's lead is everywhere or specific to one model, so you know where to concentrate.

Can I use Bekon for competitor analysis instead of running prompts in ChatGPT by hand?

Yes, Bekon runs the competitor analysis that people would run by hand in ChatGPT. Instead of typing prompts one at a time, you track a prompt set across six models, and Bekon records who gets cited, how often, and from which sources, then refreshes the benchmark on a schedule.

How do I catch up to competitors who beat me in AI answers?

You catch up by winning the prompts where competitors are cited instead of you. Each competitor win in Bekon links into Content Studio and Technical Improvements, which turns the benchmark into a prioritized list of content to publish and fixes to ship.

Which sources does AI cite for my competitors?

Bekon shows the exact sources each AI cites when it mentions a competitor. Seeing which pages and domains the models trust tells you where to earn your own mention, whether that means your content or a third-party page.