You should track the prompts your customers ask AI models when they research your category, plus the ones where competitors currently win. Bekon derives a starting set from your website content and category, scores each one, and lets you add unlimited custom prompts for the questions you most want to win.
Choose prompts for AEO by starting with the questions that drive buying decisions in your category, then prioritising the ones where you are absent or beaten by a competitor. Bekon flags those weak prompts for you and lets you toggle "Include in analysis" so your dashboard stays focused on the searches that matter.
Yes, every prompt runs across ChatGPT and Gemini, plus Claude, Grok, DeepSeek, and Perplexity. Bekon scores your brand in each provider's answer, so you can compare how the same question performs from one model to the next.
Prompts come from two sources: Bekon derives them from your website content and your category, and you add your own. You can create unlimited custom prompts for the specific questions you most want to win in AI search.
Each prompt runs across all six AI models and scores from 0 to 100, based on whether you are mentioned, how prominently, and whether you stand alone or beside competitors. Bekon averages those model results into the prompt's score.
Yes, you control which prompts count with the "Include in analysis" toggle on any prompt. Turning it off keeps a prompt in your list but removes it from your scans and dashboard, so you can focus scoring on the searches that matter to you.
Yes, the prompt detail view shows each provider's full response. You can read exactly what each model said about your brand and the competitors, which is why you scored the way you did.